Some Jelly Shoes, A Dominatrix and the Man Behind Chanel

A few years ago, when the world started going crazy about being "green", the Brazilian plastic footwear brand, Melissa, was way ahead of the game.

                                      "For [over] 30 years, Melissa has been working hard to design eco-friendly fashion footwear. They have achieved beauty through their design; shoes are made from eco-friendly mono materials that can be easily disassembled and recycled, as well as being completely cruelty-free with no animal products. Production is 100% efficient, with 100%-of-materials-used and no excess waste" (more here)

Since its establishment in 1979, the brand has enjoyed great success, and many designers have taken time to add their touch to a collection or two. This time, it is Karl Lagerfeld who is following the examples set by Vivienne Westwood, Jason Wu, Jean Paul Gaultier and Gareth Pugh, to name a few.


Lagerfeld has signed up to lend his creative genius to the footwear brand for capsule collections which will be unveiled over the next four seasons.
Fashion Telegraph
The campaign for the first set of designs features UK "It-model", Cara Delevingne

If the teaser video and the pictures from the shoot which Lagerfeld directed for Melissa's in-house magazine are anything to go by, this collaboration is one which will be on the minds (and feet) of fashion-loving people everywhere for a while to come.

Perhaps by the time they hit SA shelves, I will have devised a plan to have myself shod in a pair of these colourful jelly beauties. I have my eye on the pump with the ice cream cone detail on the heel...

Marie Claire SA


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