Cleo Droomer for Mr Price

Cleo Droomer is the Cape Town-based designer who heads up Cleo Droomer Creations. He is also winner of the 2010 ELLE New Talent Design Award.
The range he went on to design for Mr Price after his win looked a little like this:





The soft colours and flowy silhouettes had these clothes flying off the shelves. It was also a sign that Cleo Droomer was ahead of the game: the return to femininity and the prominence of pastel colours has been the call of the day with designers for most of this past year.

This time, Cleo Droomer is teaming up with Mr Price for a Project: Limited Edition collection that will cater for women as well as men.


I absolutely have to get my hands on this peplum print dress:

The skinny belt and capped toe shoes complete this look so well.

There is also this coral dress:


Add a cropped jacket, a clutch, some chunky bangles and some heels, and this goes from day to night without a problem.

For the guys,  Droomer designed some streetwear which- along with the rest of the collection- was inspired by  "youth culture, bright colours and amazing fabric bought in Paris":




I feel like we'll be seeing a lot of guys walking around looking like extras from an 80s punk rock video...

The collection to me is a celebration of the vibrancy of youth. There are daring colours and unusual combinations, and somehow it all works.

And it couldn't have launched at a better time: my wardrobe is need of an urgent (real-life) overhaul!



*Pictures sourced from ELLE and Mr Price In The Fashion Loop
**Quote from ELLE

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